In the era of Facebook, YouTube and Snapchat, marketers are constantly on their toes reacting to the ever changing digital landscape. A recent analysis conducted by social content analytics firm Shareablee, finds that of 65 billion actions prompted by posts made by US brands across Facebook, Twitter and Instagram; only 7% involved sharing the… Read More MOVE OVER TRADITIONAL BRANDING, CULTURAL BRANDING IS HERE TO STAY!
WeChat – China’s Largest Social Network Yesterday, the operator of the WeChat messaging app, Tencent overtook its rival Alibaba to become China’s most valuable tech firm. WeChat is worth $249bn compared with $246bn for Alibaba. The internet giant’s profits rose by 47% to 10.9bn yuan ($1.6bn; £1.2bn) in Q2 2016. Out of China’s three internet… Read More WECHAT FOR MARKETERS
Facebook launched its new Reactions last week. For more than a year, Facebook has been conducting global research including focus groups and surveys to determine what types of reactions people would want to use most. Facebook looked at how people are already commenting on posts and the top stickers and emoticons as signals for the types of reactions people… Read More WHAT DOES FACEBOOK REACTIONS MEAN FOR MARKETING ANALYTICS?