MOVE OVER TRADITIONAL BRANDING, CULTURAL BRANDING IS HERE TO STAY!

  In the era of Facebook, YouTube and Snapchat, marketers are constantly on their toes reacting to the ever changing digital landscape. A recent analysis conducted by social content analytics firm Shareablee, finds that of 65 billion actions prompted by posts made by US brands across Facebook, Twitter and Instagram; only 7% involved sharing the… Read More MOVE OVER TRADITIONAL BRANDING, CULTURAL BRANDING IS HERE TO STAY!

WHAT DOES FACEBOOK REACTIONS MEAN FOR MARKETING ANALYTICS?

Facebook launched its new Reactions last week. For more than a year, Facebook has been conducting global research including focus groups and surveys to determine what types of reactions people would want to use most. Facebook looked at how people are already commenting on posts and the top stickers and emoticons as signals for the types of reactions people… Read More WHAT DOES FACEBOOK REACTIONS MEAN FOR MARKETING ANALYTICS?