HOW TO WIN AT MARKSTRAT AND IN BUSINESS

During my exchange semester at Northwestern University’s Kellogg School of Management; I attended legendary Professor Tim Calkin’s highly coveted class: Marketing Strategy. In this interesting yet demanding class, 40% of our grade was our performance in a simulation game called Markstrat. Markstrat has a long heritage in the business school world. It was developed by… Read More HOW TO WIN AT MARKSTRAT AND IN BUSINESS