HOW TO TELL GOOD ANALYTICS FROM BAD ANALYTICS

Analytics is Incomplete without Human Judgement Analytics is fun. Exploring huge amounts of data can be an incredible exciting journey, but it can also be a monumental waste of time and resources if the results fail to solve real-world problems. Today, companies are at an advantageous position with access to robust and sophisticated analytic tools.… Read More HOW TO TELL GOOD ANALYTICS FROM BAD ANALYTICS

WHAT MICROSOFT’S LINKEDIN ACQUISITION MEANS FOR MARKETERS

On Monday, Microsoft announced a $26.2 billion deal to acquire professional social platform LinkedIn. The acquisition is Microsoft’s biggest to date, topping the $8.5 billion it spent on Skype in 2011 and the $7.2 billion it paid for Nokia mobile phone unit in 2013. Microsoft is paying $196 per share in an all-cash deal that… Read More WHAT MICROSOFT’S LINKEDIN ACQUISITION MEANS FOR MARKETERS

WHAT DOES FACEBOOK REACTIONS MEAN FOR MARKETING ANALYTICS?

Facebook launched its new Reactions last week. For more than a year, Facebook has been conducting global research including focus groups and surveys to determine what types of reactions people would want to use most. Facebook looked at how people are already commenting on posts and the top stickers and emoticons as signals for the types of reactions people… Read More WHAT DOES FACEBOOK REACTIONS MEAN FOR MARKETING ANALYTICS?