THE MODERN MARKETER: PART ARTIST, PART SCIENTIST

Technology has changed the marketing profession. With opportunities to track performance and create data-driven marketing campaigns, marketers need to be as much creative as analytical. As a modern marketer, I understand the importance of being multifaceted. My journey in marketing has taught me to focus equally on the creative aspect and on the quantitative analytical… Read More THE MODERN MARKETER: PART ARTIST, PART SCIENTIST