MARKETING IN CHINA: UNDERSTANDING THE NEW WORLD OF CHINESE RETAIL

It’s no secret that China is different and its retail landscape is unlike any in the world. To understand the new world of Chinese retail, it is imperative to understand the information transformation the country has gone through. China went online in 1994. Today, 700 million Chinese use the Internet. 
Although a latecomer to the… Read More MARKETING IN CHINA: UNDERSTANDING THE NEW WORLD OF CHINESE RETAIL