WECHAT FOR MARKETERS

WeChat – China’s Largest Social Network Yesterday, the operator of the WeChat messaging app, Tencent overtook its rival Alibaba to become China’s most valuable tech firm. WeChat is worth $249bn compared with $246bn for Alibaba. The internet giant’s profits rose by 47% to 10.9bn yuan ($1.6bn; £1.2bn) in Q2 2016. Out of China’s three internet… Read More WECHAT FOR MARKETERS

August 19, 2016August 19, 2016 mehakchadha16Leave a comment

MARKETING IN CHINA: UNDERSTANDING THE NEW WORLD OF CHINESE RETAIL

It’s no secret that China is different and its retail landscape is unlike any in the world. To understand the new world of Chinese retail, it is imperative to understand the information transformation the country has gone through. China went online in 1994. Today, 700 million Chinese use the Internet.  Although a latecomer to the… Read More MARKETING IN CHINA: UNDERSTANDING THE NEW WORLD OF CHINESE RETAIL

July 2, 2016August 19, 2016 mehakchadha161 Comment

Mehak Chadha

New Age Marketing Ninja

Tag: china

MARKETING IN CHINA: UNDERSTANDING THE NEW WORLD OF CHINESE RETAIL