In the era of Facebook, YouTube and Snapchat, marketers are constantly on their toes reacting to the ever changing digital landscape. A recent analysis conducted by social content analytics firm Shareablee, finds that of 65 billion actions prompted by posts made by US brands across Facebook, Twitter and Instagram; only 7% involved sharing the… Read More MOVE OVER TRADITIONAL BRANDING, CULTURAL BRANDING IS HERE TO STAY!
WeChat – China’s Largest Social Network Yesterday, the operator of the WeChat messaging app, Tencent overtook its rival Alibaba to become China’s most valuable tech firm. WeChat is worth $249bn compared with $246bn for Alibaba. The internet giant’s profits rose by 47% to 10.9bn yuan ($1.6bn; £1.2bn) in Q2 2016. Out of China’s three internet… Read More WECHAT FOR MARKETERS