In the era of Facebook, YouTube and Snapchat, marketers are constantly on their toes reacting to the ever changing digital landscape. A recent analysis conducted by social content analytics firm Shareablee, finds that of 65 billion actions prompted by posts made by US brands across Facebook, Twitter and Instagram; only 7% involved sharing the… Read More MOVE OVER TRADITIONAL BRANDING, CULTURAL BRANDING IS HERE TO STAY!
During my exchange semester at Northwestern University’s Kellogg School of Management; I attended legendary Professor Tim Calkin’s highly coveted class: Marketing Strategy. In this interesting yet demanding class, 40% of our grade was our performance in a simulation game called Markstrat. Markstrat has a long heritage in the business school world. It was developed by… Read More HOW TO WIN AT MARKSTRAT AND IN BUSINESS
Business-to-Business marketing has fascinated me ever since I began my career. Prior to my MBA, I worked for popular consumer brands, however, in a role that involved engaging with decision makers throughout the entire business-to-business partnership lifecycle. During the MBA, I had the opportunity to launch B2B marketing initiatives for a start-up in Singapore. Over… Read More 5 FUNDAMENTALS OF B2B MARKETING
WeChat – China’s Largest Social Network Yesterday, the operator of the WeChat messaging app, Tencent overtook its rival Alibaba to become China’s most valuable tech firm. WeChat is worth $249bn compared with $246bn for Alibaba. The internet giant’s profits rose by 47% to 10.9bn yuan ($1.6bn; £1.2bn) in Q2 2016. Out of China’s three internet… Read More WECHAT FOR MARKETERS
It’s no secret that China is different and its retail landscape is unlike any in the world. To understand the new world of Chinese retail, it is imperative to understand the information transformation the country has gone through. China went online in 1994. Today, 700 million Chinese use the Internet. Although a latecomer to the… Read More MARKETING IN CHINA: UNDERSTANDING THE NEW WORLD OF CHINESE RETAIL
On Monday, Microsoft announced a $26.2 billion deal to acquire professional social platform LinkedIn. The acquisition is Microsoft’s biggest to date, topping the $8.5 billion it spent on Skype in 2011 and the $7.2 billion it paid for Nokia mobile phone unit in 2013. Microsoft is paying $196 per share in an all-cash deal that… Read More WHAT MICROSOFT’S LINKEDIN ACQUISITION MEANS FOR MARKETERS
I believe one of the greatest challenge of the marketing profession is to come up with fresh ideas and stay relevant. My experience working at Disney, one of the world’s most creative and innovative companies, has taught me that to stay brilliant you need to surround yourself with brilliance: be it your colleagues, your business partners, your… Read More 7 QUOTES TO INSPIRE MARKETING GREATNESS