HOW TO WIN AT MARKSTRAT AND IN BUSINESS

During my exchange semester at Northwestern University’s Kellogg School of Management; I attended legendary Professor Tim Calkin’s highly coveted class: Marketing Strategy. In this interesting yet demanding class, 40% of our grade was our performance in a simulation game called Markstrat. Markstrat has a long heritage in the business school world. It was developed by… Read More HOW TO WIN AT MARKSTRAT AND IN BUSINESS

WHAT MICROSOFT’S LINKEDIN ACQUISITION MEANS FOR MARKETERS

On Monday, Microsoft announced a $26.2 billion deal to acquire professional social platform LinkedIn. The acquisition is Microsoft’s biggest to date, topping the $8.5 billion it spent on Skype in 2011 and the $7.2 billion it paid for Nokia mobile phone unit in 2013. Microsoft is paying $196 per share in an all-cash deal that… Read More WHAT MICROSOFT’S LINKEDIN ACQUISITION MEANS FOR MARKETERS

THE FUTURE OF BUSINESS STRATEGY – KEY TAKEAWAYS FROM YALE UNIVERSITY

At Yale School of Management Integrated Leadership Case Competition, 60 emerging leaders from 15 business schools in 11 countries across 4 continents came together to discuss the future of business strategy. Recently, I spent a week at Yale University attending the prestigious Yale School of Management Integrated Leadership Case Competition (ILCC). A challenging yet intellectually gratifying experience, the… Read More THE FUTURE OF BUSINESS STRATEGY – KEY TAKEAWAYS FROM YALE UNIVERSITY