THE MODERN MARKETER: PART ARTIST, PART SCIENTIST

Technology has changed the marketing profession. With opportunities to track performance and create data-driven marketing campaigns, marketers need to be as much creative as analytical.

As a modern marketer, I understand the importance of being multifaceted. My journey in marketing has taught me to focus equally on the creative aspect and on the quantitative analytical side. Recently, I came across this interesting infographic by SalesForce.com on how modern marketers are part artists and marketing scientists.

modern-marketing

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