Moving abroad can be the most terrifying yet exhilarating experience at the same time. I moved to Singapore almost two years ago in the summer of 2015 to pursue my MBA. While I was excited to be a student again in the magnificent city of Singapore, I was also sad about leaving behind my family… Read More 6 LESSONS I LEARNED WHILE LIVING ABROAD
In the era of Facebook, YouTube and Snapchat, marketers are constantly on their toes reacting to the ever changing digital landscape. A recent analysis conducted by social content analytics firm Shareablee, finds that of 65 billion actions prompted by posts made by US brands across Facebook, Twitter and Instagram; only 7% involved sharing the… Read More MOVE OVER TRADITIONAL BRANDING, CULTURAL BRANDING IS HERE TO STAY!
During my exchange semester at Northwestern University’s Kellogg School of Management; I attended legendary Professor Tim Calkin’s highly coveted class: Marketing Strategy. In this interesting yet demanding class, 40% of our grade was our performance in a simulation game called Markstrat. Markstrat has a long heritage in the business school world. It was developed by… Read More HOW TO WIN AT MARKSTRAT AND IN BUSINESS
17 months ago I made the best decision of my life. A decision that has challenged me and enabled me to transform into a stronger and more confident individual and professional. I decided to pursue my Masters in Business Administration at the National University of Singapore (NUS) Business School. Over the last few months, I… Read More THE ADVENTURES OF AN MBA STUDENT – THE NUS MBA EXPERIENCE
Analytics is Incomplete without Human Judgement Analytics is fun. Exploring huge amounts of data can be an incredible exciting journey, but it can also be a monumental waste of time and resources if the results fail to solve real-world problems. Today, companies are at an advantageous position with access to robust and sophisticated analytic tools.… Read More HOW TO TELL GOOD ANALYTICS FROM BAD ANALYTICS
Business-to-Business marketing has fascinated me ever since I began my career. Prior to my MBA, I worked for popular consumer brands, however, in a role that involved engaging with decision makers throughout the entire business-to-business partnership lifecycle. During the MBA, I had the opportunity to launch B2B marketing initiatives for a start-up in Singapore. Over… Read More 5 FUNDAMENTALS OF B2B MARKETING
WeChat – China’s Largest Social Network Yesterday, the operator of the WeChat messaging app, Tencent overtook its rival Alibaba to become China’s most valuable tech firm. WeChat is worth $249bn compared with $246bn for Alibaba. The internet giant’s profits rose by 47% to 10.9bn yuan ($1.6bn; £1.2bn) in Q2 2016. Out of China’s three internet… Read More WECHAT FOR MARKETERS
