MOVE OVER TRADITIONAL BRANDING, CULTURAL BRANDING IS HERE TO STAY!

  In the era of Facebook, YouTube and Snapchat, marketers are constantly on their toes reacting to the ever changing digital landscape. A recent analysis conducted by social content analytics firm Shareablee, finds that of 65 billion actions prompted by posts made by US brands across Facebook, Twitter and Instagram; only 7% involved sharing the… Read More MOVE OVER TRADITIONAL BRANDING, CULTURAL BRANDING IS HERE TO STAY!

HOW TO WIN AT MARKSTRAT AND IN BUSINESS

During my exchange semester at Northwestern University’s Kellogg School of Management; I attended legendary Professor Tim Calkin’s highly coveted class: Marketing Strategy. In this interesting yet demanding class, 40% of our grade was our performance in a simulation game called Markstrat. Markstrat has a long heritage in the business school world. It was developed by… Read More HOW TO WIN AT MARKSTRAT AND IN BUSINESS

THE ADVENTURES OF AN MBA STUDENT – THE NUS MBA EXPERIENCE

17 months ago I made the best decision of my life. A decision that has challenged me and enabled me to transform into a stronger and more confident individual and professional. I decided to pursue my Masters in Business Administration at the National University of Singapore (NUS) Business School. Over the last few months, I… Read More THE ADVENTURES OF AN MBA STUDENT – THE NUS MBA EXPERIENCE

HOW TO TELL GOOD ANALYTICS FROM BAD ANALYTICS

Analytics is Incomplete without Human Judgement Analytics is fun. Exploring huge amounts of data can be an incredible exciting journey, but it can also be a monumental waste of time and resources if the results fail to solve real-world problems. Today, companies are at an advantageous position with access to robust and sophisticated analytic tools.… Read More HOW TO TELL GOOD ANALYTICS FROM BAD ANALYTICS