2017 was a year of several new beginnings. I moved to a new country. I started a new job. I started learning a new language. I built a new support network, professionally and personally. I am listing 10 things this life-changing year taught me with the hope that it helps you kickstart your 2018 .… Read More 10 THINGS 2017 TAUGHT ME
The 2017 ranking of Fortune 500 companies included 32 female chiefs, which means, a mere 6.4% of women run the most influential companies of the world. The ongoing discussion on gender diversity in leadership has several facets: development, retention and advancement of female talent in the workforce. There is one facet which is not widely… Read More 9 INDIAN WOMEN SHARE HOW TO BE A BOSS LADY
Moving abroad can be the most terrifying yet exhilarating experience at the same time. I moved to Singapore almost two years ago in the summer of 2015 to pursue my MBA. While I was excited to be a student again in the magnificent city of Singapore, I was also sad about leaving behind my family… Read More 6 LESSONS I LEARNED WHILE LIVING ABROAD
In the era of Facebook, YouTube and Snapchat, marketers are constantly on their toes reacting to the ever changing digital landscape. A recent analysis conducted by social content analytics firm Shareablee, finds that of 65 billion actions prompted by posts made by US brands across Facebook, Twitter and Instagram; only 7% involved sharing the… Read More MOVE OVER TRADITIONAL BRANDING, CULTURAL BRANDING IS HERE TO STAY!
During my exchange semester at Northwestern University’s Kellogg School of Management; I attended legendary Professor Tim Calkin’s highly coveted class: Marketing Strategy. In this interesting yet demanding class, 40% of our grade was our performance in a simulation game called Markstrat. Markstrat has a long heritage in the business school world. It was developed by… Read More HOW TO WIN AT MARKSTRAT AND IN BUSINESS
17 months ago I made the best decision of my life. A decision that has challenged me and enabled me to transform into a stronger and more confident individual and professional. I decided to pursue my Masters in Business Administration at the National University of Singapore (NUS) Business School. Over the last few months, I… Read More THE ADVENTURES OF AN MBA STUDENT – THE NUS MBA EXPERIENCE
Analytics is Incomplete without Human Judgement Analytics is fun. Exploring huge amounts of data can be an incredible exciting journey, but it can also be a monumental waste of time and resources if the results fail to solve real-world problems. Today, companies are at an advantageous position with access to robust and sophisticated analytic tools.… Read More HOW TO TELL GOOD ANALYTICS FROM BAD ANALYTICS